We all send and receive a lot of emails. What makes you read one email over another? And how do you increase the chances of your recipients actually reading your emails?
Meaningful Subject Lines
Please do not send any more emails with subject lines of “Re: Re: Re” or “<no subject>” or “Hey” or other meaningless terms and phrases. The subject line is like the headline of an article — your article — make it lively and relevant! Put in the essentials:
- Project or Topic or Event email is referring to
- Any action required? Is this a FYI (meeting minutes) or a “Please review” or “Your Approval needed by 5pm”
- Add a few at-a-glance key terms that summarize the gist of the email
Examples:
- DB2 Migration 5/2 Dev Mtg Mins: Action items for Jack and George by 5/8
- FYI- Agile Training Vendor Vetting Session Findings
- PCI Audit Review: We passed audit but 5 major asap items for 8/1 follow up mtg
- Free ice cream at Corner Deli on 49th and 5th from now till 6p – coupon attached
Use Bullet Points
The email is not your great American novel or the draft of your speech. Watch out for long sentences and heavy paragraphs and extraneous words. Get to the point in under 5 seconds! Try to keep your email above the fold, or at least keep the important details on the top, like the lede in a news story or the thesis in a term paper. Put the action item assignments in the beginning of the email and leave the minutes and other FYI details lower in the page.
Add Links to your Emails
If your email is referencing an event or a project update or some news topic or vendor findings, and you are asking for feedback and opinions, then please add some links! Don’t write some three paragraph email about a subject and expect your reader to go searching in the intranet or internet for the relevant sites. Throw in the links to the project wiki, the latest project schedule, the vendor website, the vendor’s API site, the event site, or links to white papers or wikipedia pages about the research topic. If you don’t, chances are, the reader will not get around to doing this research and you will never get the feedback you requested.